Most companies exist in a bloody space where they live or die by the competition. They strive for an edge: to be faster, smarter, or cheaper. Meanwhile, competitors are busy doing the same. Survival is a constant war. These companies swim in a blood red competitive ocean.
I prefer to have an ocean to myelf. Some of the best and most profitable companies excel by redefining their space away from competition. By changing their value blueprint, they evolve toward a blue ocean, feasting in a niche that they own and growing profitably from that base. Blue Ocean companies grow faster, more profitably, and more sustainably with less risk.
Let me help you find your blue ocean of growth.
Find your blue ocean
At The Hearst Corporation, I grew my advertising sales unit by creating software that allowed us to create new categories of advertising that our competitor couldn't touch. At COREMedia Systems, I pulled out of a highly competitive death spiral to focus exclusively on a non-competitive niche. We established a near-monopoly position, co-opted our would-be competitors into lead generators, and leveraged our intellectual property to create new and unique products for complimentary markets. This resulted in steady and predictable revenue and profit growth.