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General Manager level executive with deep experience in media agency operations and the design, development, and sale of media planning, buying, and analysis systems. Strong relationships within the agency, media research, and media systems community; builder of strategic partnerships. Author of regular features for leading trade publications on the topics of media ROI and improved buying intelligence. Expert at directing day-to-day operations, strategic planning, people, projects, and programs. Comfortable with leading organizations, staff, special projects, and producing better than expected results (ROI/ROE).
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I am a successful and creative senior executive with a keen ability to abstract challenges into goals, strategies, and tactics required for ongoing success. Known to colleagues as a strategist able to create and exploit unique market opportunities, I am also a confident decision maker with strong follow-through and profit orientation. While simultaneously handling all facets of daily business, and concentrating on service and new business development, I have a record of increasing revenue through existing accounts while creating new areas of revenue. I do more with less and produce results.
SELECTED KEY ACCOMPLISHMENTS
Profitability
· Reversed revenue decline by eliminating poor practices, improving brand, and focusing efforts to create and maintain a near monopoly position. This resulted in a 500% increase in sales and shareholder equity.
· Refocused declining sales category while reducing staff by 50% and doubling sales.
Innovation and Brand Building
· Redefined the role of the customer service organization into an account executive function, thus earning a reputation for industry best customer service practice, resulting in stronger client relationships and a competitive advantage.
· Created strategic relationships with competitive firms resulting in improved products and profits.
· Negotiated increased license commitment terms to 6+ years up from 36 months, locking in over 33% of company’s revenues for longer terms and locking out competition. Innovated “evergreen” terms.
· Improved brand recognition by writing regular columns in trade papers and journals.
· Improved product mix and eliminated reliance on one product by developing three new deliverables. The first of these will grow sales by 4% in year one and by 50% within three years.
Systems
· Designed numerous systems including media buy optimization, reach and frequency analytics, broadcast and interactive planning, buying, and traffic management.
· Overhauled development and quality assurance practices, overcoming firm’s reputation for un-reliability, resulting in increased repeat business, strong word of mouth, and improved margins.
· Created strategic IT infrastructure which improved work product, created sales opportunities, and resulted in a gross margin increase of $4.8mm on $5.0mm in sales.
EMPLOYMENT HISTORY
2008 – Present: Eagle Rock Group of Companies: Senior Vice President
1996 – 2008: COREMedia Systems: President/COO/Project Director
1999 – 1999: Vitech Systems Group: Senior Project Management Consultant
1993 – 1996: Active International: Manager - Business Analysis, Information Systems
1989 – 1993: Rosenfeld, Sirowitz, Humphrey & Strauss: VP, IT & Media Research
1984 – 1989 PUCK- The Comic Weekly: Director Sales & Operations
EDUCATION/PERSONAL
MBA Studies – New York University
BA Economics & English Composition – State University of New York, Albany (Cum Laude)
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